ON'NANOKO, meaning Girls in Japanese, was established in 2014 by Ayala Asahel and Noa Sade Horowitz.
Today Ayala, a member of Kibbutz Maagan Michael, leads the brand.

ONNANOKO is not just a fashion brand. It is a language, it is a frequency, it is a connection between worlds, it is a home.
A home where we strive to allow you to find your place, free of frames and definitions, allowing you to move between the extremes of -

New / Timeless
City / Kibbutz 
Feminine / Masculine
Polished / Sloppy
Oversize / Fitted

With a deep affinity for Japanese aesthetics, we create comfortable, soft and natural clothes, which invite you to

move freely within them
to let go and feel at home
from morning to evening

The ONNANOKO home is located in Kibbutz Maagan Michael, surrounded by endless nature, blue sea and migrating birds.
Our space draws inspiration from the outside in, for clothes, creates a balance between nature and culture, beauty and creativity, enables an experience of life, connection and time.